VIP & Segmented Offers
Personalise offers by customer segment
Gold, Silver, Bronze — or any segment you define. Show different images, offers, and messaging based on who's receiving the email.
Why It Works
Why personalise by segment?
Not all customers are equal — and they shouldn't receive equal emails. Segmented personalisation lets you show different visuals, offers, and messaging based on customer tier, location, purchase history, or any custom property.
Reward your best customers
VIP customers see exclusive offers and messaging that acknowledges their loyalty tier and makes them feel valued.
Hyper-relevant offers
Show different discounts, products, or messaging based on customer segments — all from a single image template.
Higher conversion per segment
Segmented personalised images see better conversion rates because offers match what each customer actually wants.
One template, many variations
Design one image, and Driphue automatically generates the right version for each segment based on merge tag values.
How It Works
Set up in 2 minutes
Design once, personalise for every recipient. Here's how the merge tags work.
Merge tags you'll use
These are the most common merge tags for VIP & segmented offers emails. They work with any ESP.
{{ first_name }}{{ loyalty_tier }}{{ discount_code }}Example URL
https://app.driphue.com/img/vip01?txt1={{ first_name }}&txt2={{ loyalty_tier }}Start segmenting your email images
Create your free Driphue account and have personalised images in your emails in under 2 minutes.
Explore More
Other use cases
Personalised images work across every email type.
Welcome emails
Greet new subscribers by name with a personalised hero image. Make a lasting first impression that sets the tone for your brand relationship.
Explore this use caseAbandoned cart
Show the exact product left behind alongside the shopper's name. Create urgency and relevance that generic cart emails can't match.
Explore this use caseBirthday & loyalty
Celebrate milestones with personalised images showing their name, points balance, or VIP tier status. Make every celebration feel genuine.
Explore this use caseProduct launches
Make every product launch feel like a personal invitation. Address subscribers by name for higher open rates and engagement.
Explore this use casePost-purchase
Thank customers by name and display the product they bought. Build loyalty and drive repeat purchases with a personal touch.
Explore this use case
Works Everywhere
Compatible with every ESP
If your platform supports merge tags in HTML emails, it works with Driphue.
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- Brevo
- Omnisend
- Drip
- ConvertKit
- Customer.io
- SendGrid
- Postmark
- Iterable
- Salesforce MC
- Marketo
- Constant Contact
- Campaign Monitor
- Braze
- MoEngage
- CleverTap
- Bloomreach
- GetResponse
- MailerLite
- + any ESP
Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.