Use Cases VIP & Segmented Offers

Personalize offers by customer segment

Gold, Silver, Bronze — or any segment you define. Show different images, offers, and messaging based on who's receiving the email.

Why personalize by segment?

Not all customers are equal — and they shouldn't receive equal emails. Segmented personalization lets you show different visuals, offers, and messaging based on customer tier, location, purchase history, or any custom property.

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Reward your best customers

VIP customers see exclusive offers and messaging that acknowledges their loyalty tier and makes them feel valued.

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Hyper-relevant offers

Show different discounts, products, or messaging based on customer segments — all from a single image template.

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Higher conversion per segment

Segmented personalized images see better conversion rates because offers match what each customer actually wants.

One template, many variations

Design one image, and Driphue automatically generates the right version for each segment based on merge tag values.

Set up in 2 minutes

Design once, personalize for every recipient. Here's how the merge tags work.

Merge tags you'll use

These are the most common merge tags for vip & segmented offers emails. They work with any ESP.

{{ first_name }} {{ loyalty_tier }} {{ discount_code }}
Example URL https://app.driphue.com/img/vip01?txt1={{ first_name }}&txt2={{ loyalty_tier }}

Other use cases

Personalized images work across every email type.

Start segmenting your email images

Create your free Driphue account and have personalized images in your emails in under 2 minutes.

Works Everywhere

Compatible with every ESP

If your platform supports merge tags in HTML emails, it works with Driphue.

Driphue

Just paste the dynamic image URL or HTML code into your email template.
No plugins, no API keys, no custom code.