Product Launches
Launch products with personalised announcements
Make every product launch feel like a personal invitation. Address subscribers by name in your announcement images for higher open rates and engagement.
Why It Works
Why personalise product launch emails?
Product launches are high-stakes moments. You're competing for attention in a crowded inbox. A personalised image that calls out the subscriber by name cuts through the noise and makes your announcement feel like an exclusive preview — not a mass blast.
Cut through inbox noise
A product announcement with the subscriber's name stands out instantly. It feels like a personal invitation, not another marketing email.
Create exclusivity
Personalised launch images make subscribers feel like they're getting early or exclusive access, driving anticipation and clicks.
Boost launch-day metrics
Personalised announcement images see significantly higher click-through rates, driving more traffic on launch day.
Segment by interest
Show different product images or messaging based on subscriber segments, interests, or past purchase behaviour.
How It Works
Set up in 2 minutes
Design once, personalise for every recipient. Here's how the merge tags work.
Merge tags you'll use
These are the most common merge tags for product launch emails. They work with any ESP.
{{ first_name }}Example URL
https://app.driphue.com/img/launch01?txt1={{ first_name }}Make your next launch personal
Create your free Driphue account and have personalised images in your emails in under 2 minutes.
Explore More
Other use cases
Personalised images work across every email type.
Welcome emails
Greet new subscribers by name with a personalised hero image. Make a lasting first impression that sets the tone for your brand relationship.
Explore this use caseAbandoned cart
Show the exact product left behind alongside the shopper's name. Create urgency and relevance that generic cart emails can't match.
Explore this use caseBirthday & loyalty
Celebrate milestones with personalised images showing their name, points balance, or VIP tier status. Make every celebration feel genuine.
Explore this use caseVIP & segmented offers
Gold, Silver, Bronze — or any segment you define. Show different images and offers based on who's receiving the email.
Explore this use casePost-purchase
Thank customers by name and display the product they bought. Build loyalty and drive repeat purchases with a personal touch.
Explore this use case
Works Everywhere
Compatible with every ESP
If your platform supports merge tags in HTML emails, it works with Driphue.
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- Brevo
- Omnisend
- Drip
- ConvertKit
- Customer.io
- SendGrid
- Postmark
- Iterable
- Salesforce MC
- Marketo
- Constant Contact
- Campaign Monitor
- Braze
- MoEngage
- CleverTap
- Bloomreach
- GetResponse
- MailerLite
- + any ESP
Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.