Post-Purchase
Delight customers with personalised follow-ups
Thank customers by name and show the product they just bought. Build loyalty and drive repeat purchases with a personal touch.
Why It Works
Why personalise post-purchase emails?
The moment after purchase is your best opportunity to build loyalty. A personalised thank-you image with the customer's name and the product they bought transforms a transactional email into a brand experience.
Build post-purchase loyalty
A personalised thank-you image shows customers you care about them individually, not just their order number.
Drive repeat purchases
Post-purchase personalisation increases the likelihood of a second purchase by keeping the brand experience personal.
Encourage reviews
A personal touch in your review request emails makes customers more likely to leave positive feedback.
Enhance unboxing anticipation
Shipping confirmation images with the customer's name and product build excitement before the package arrives.
How It Works
Set up in 2 minutes
Design once, personalise for every recipient. Here's how the merge tags work.
Merge tags you'll use
These are the most common merge tags for post-purchase emails. They work with any ESP.
{{ first_name }}{{ product_name }}Example URL
https://app.driphue.com/img/thanks01?txt1={{ first_name }}&txt2={{ product_name }}Start delighting your customers
Create your free Driphue account and have personalised images in your emails in under 2 minutes.
Explore More
Other use cases
Personalised images work across every email type.
Welcome emails
Greet new subscribers by name with a personalised hero image. Make a lasting first impression that sets the tone for your brand relationship.
Explore this use caseAbandoned cart
Show the exact product left behind alongside the shopper's name. Create urgency and relevance that generic cart emails can't match.
Explore this use caseBirthday & loyalty
Celebrate milestones with personalised images showing their name, points balance, or VIP tier status. Make every celebration feel genuine.
Explore this use caseProduct launches
Make every product launch feel like a personal invitation. Address subscribers by name for higher open rates and engagement.
Explore this use caseVIP & segmented offers
Gold, Silver, Bronze — or any segment you define. Show different images and offers based on who's receiving the email.
Explore this use case
Works Everywhere
Compatible with every ESP
If your platform supports merge tags in HTML emails, it works with Driphue.
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- Brevo
- Omnisend
- Drip
- ConvertKit
- Customer.io
- SendGrid
- Postmark
- Iterable
- Salesforce MC
- Marketo
- Constant Contact
- Campaign Monitor
- Braze
- MoEngage
- CleverTap
- Bloomreach
- GetResponse
- MailerLite
- + any ESP
Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.