Subscriber names, locations, loyalty points, product names — any data your ESP stores can appear directly on your email images, rendered uniquely for every recipient.
Start PersonalisingMerge tags are placeholder variables that your email service provider replaces with real subscriber data when an email is sent. You already use them for personalised subject lines and text content. Driphue brings that same personalisation to your email images.
When you add a merge tag layer to your Canva-imported design, Driphue embeds that tag into the dynamic image URL. Your ESP replaces the tag with actual data before delivery, and Driphue's image server renders a unique image for each subscriber.
Driphue generates the correct merge tag syntax automatically based on which ESP you select. For the full syntax reference across all platforms, see our ESP merge tag guide.
Subscriber data: First name, last name, email, location, signup date — the basics that make every email feel personal.
E-commerce data: Product names in cart recovery images, order totals in post-purchase emails, and recently viewed items in browse abandonment flows.
Loyalty data: Points balances, tier status, rewards available, and points-to-next-tier in loyalty programme emails.
Custom properties: Any custom field or event property stored in your ESP can be used as a merge tag. If your ESP has the data, Driphue can put it on an image.
Because merge tags are resolved by your ESP before the email is delivered, personalised images work in every email client — Gmail, Apple Mail, Outlook, Yahoo, and all others. There are no compatibility issues, no fallback images needed, and no client-side rendering dependencies.
For details on how this interacts with Gmail caching and Apple Mail Privacy Protection, see our technical articles on Gmail image caching and Apple MPP.
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🔗One URL, unique for every subscriber
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